How does server-side tracking protect our data attribution?

Server-side tracking routes data directly from our server to the ad network, bypassing ad blockers and browser-based restrictions.

What is your approach to conversion rate optimization (CRO)?

We audit user session recordings, analyze heatmaps, and build structured A/B testing variations for landing pages and checkouts. We focus on optimizing page loading speeds, simplifying form fields, and testing clear call-to-actions to increase transaction rates.

How do you help our brand rank for local search queries in Udaipur?

We manage and optimize your Google Business Profiles, structure local schemas on service pages, build directories citations, and publish targeted Udaipur-specific content. This boosts visibility on Google Maps and organic Udaipur search results.

How do you coordinate email retention loops with paid acquisition channels?

We connect performance ad campaigns with automated email flows (like Klaviyo) and WhatsApp broadcast flows. Whenever a visitor abandons checkout, we trigger personalized SMS and email tracks. We segment lists based on purchase history to run re-engagement campaigns that grow customer lifetime value (LTV).

What is the primary goal of our Performance Marketing campaigns?

Our custom Performance Marketing campaigns are engineered to maximize your return on investment by optimizing key commercial metrics. Rather than focusing on vanity statistics, we align the metrics to lower your customer acquisition cost (CAC) and grow your average order value (AOV). By analyzing target audience behaviors and leveraging creative testing loops, we scale conversions directly. Every budget allocation is monitored to ensure campaign spend drives verifiable lifetime value (LTV) and sustainable marketing scaling.

How do you track conversions and attribution for Performance Marketing?

We build server-to-server tracking systems to preserve 100% data attribution accuracy. By configuring Google Analytics 4 (GA4), Server-Side Google Tag Manager (GTM), and Facebook Conversions API (CAPI), we bypass standard ad blockers and browser restrictions. This gives your media buying algorithms clean conversion data, allowing campaigns to learn faster and lower bid costs. We deliver custom attribution dashboards compiling click logs and checkout events in real time.

When can we expect to see organic growth or sales from Performance Marketing?

For paid campaigns (like Meta or Google search ads), initial audience trend data and conversions appear within the first 7 to 14 days of activation. For technical and organic search optimization like SEO, sustainable keyword rankings and domain authority increases typically require 3 to 6 months of content engineering and code tuning. We establish intermediate progress milestones to track improvements in indexing, search CTR, and organic leads monthly.

Do you manage marketing spend budgets directly for Performance Marketing?

Yes, our growth team provides end-to-end management of paid marketing budgets. We set up bids allocations, manage catalog feeds, configure negative keywords matches, and adjust daily spends based on live CPA (Cost Per Acquisition) performance. We host weekly syncs to align on ad spend scaling, ensuring that we only scale campaigns that maintain a profitable ROAS threshold.

Do you provide creative design assets and copywriting for Performance Marketing?

Yes, we design high-converting social feed images, short-form video ad hooks, and write landing page sales copy. Our design team executes rapid creative testing, testing different visual formats, headlines, and call-to-actions (CTAs) weekly. This prevents ad fatigue and keeps acquisition costs low across your active ad channels.

How do you analyze competitor keywords and search trends for Performance Marketing?

We use professional SEO keyword gap analysis software to identify competitor ranking gaps. By mapping searcher intent categories (informational, transactional, local), we build semantic content structures. This allows us to target untapped keyword clusters and design high-converting landing pages that capture high-intent searches directly.

Is A/B split testing included in Performance Marketing optimizations?

Absolutely. We design and launch scientific A/B split tests on checkout button layouts, custom cart checkouts, pricing displays, and CTA buttons. We run testing variations using statistically valid sample sizes to prove which layout variations maximize conversion rates before hard-coding changes permanently.

Do you offer monthly reports and analytics dashboards for Performance Marketing?

Yes, we configure a custom Looker Studio dashboard that aggregates GA4 data, social advertising spends, and database orders. This live dashboard compiles CAC, ROAS, click-through rates, and average order values in a single view. You receive detailed performance summaries and action roadmaps every month.

How does retention marketing integrate with our Performance Marketing setups?

We link acquisition funnels with automated lifecycle flows. By setting up Klaviyo automated email sequences (welcome tracks, checkout abandonments, post-purchase winbacks) and WhatsApp transactional updates, we convert one-time buyers into repeat customers to maximize customer lifetime value (LTV) and store profitability.

How do we initiate our first campaign for Performance Marketing?

You can schedule a free scoping session by visiting our Contact page. Our growth consultants will perform an audit of your current channels, identify optimization gaps, outline potential customer target segments, and deliver a detailed commercial proposal.

Home / Services / GROWTH / Performance Marketing

Performance Marketing

Data-backed ad campaigns across Meta, Google Ads, TikTok, and LinkedIn optimized for ROAS, lower CAC, and high-intent customer acquisition.

TRUSTED BYGLOBAL BRANDS

We scale paid customer acquisition budgets across Meta, Google Search, and LinkedIn platforms with focused media buying. Our copywriters and creators design high-converting visual ad assets and run weekly video hook testing matrices. To navigate privacy updates, we configure server-side conversion tracking scripts (CAPI) and attribution dashboards. This feeds clean transaction metrics to advertising platforms to lower CAC and raise campaign returns.

OVERVIEW & ARCHITECTURE

Why Choose Performance Marketing?

Scale profitable, customer acquisition campaigns across Meta and Google with data-driven media buying and aggressive creative testing. We design and build social feed ads, audit your ad accounts, configure tracking pixels, and optimize bid allocations daily. Our performance marketing strategies focus on driving high-intent customer acquisition while lowering customer acquisition costs (CAC).

IDEAL CLIENT PROFILE

Best Suited For

established e-commerce brands ready to scale ad spend profitably and increase customer lifetime value.

STACK TAGS

Meta & Google AdsROAS OptimizationCreative TestingMedia Buying

BOTTLENECKS WE REMOVE

What We
Solve.

Our technical capabilities are fine-tuned to solve these core bottlenecks in your current system setup.

Surging Acquisition Costs

Paid advertising click rates becoming expensive, driving customer acquisition costs (CAC) above margins.

Creative Content Fatigue

Target audiences ignoring social ad feeds due to repeating creative layouts and video formats.

Attribution Sync Loss

Inability to track checkout conversions accurately across devices in the iOS14 privacy settings era.

⚡ INSTANT CONNECTION

Want to chat about your project?

Got an idea, a brief, or just want to discuss options? Drop us a line on WhatsApp for a quick chat, or fill out our short contact form if you prefer.

Chat on WhatsAppFAST RESPONSE Fill the Form ➔

METHODOLOGY

Strategy & Execution.

We don't believe in guesswork. Our systematic engineering and marketing approach ensures every deployment has clear commercial milestones, secure APIs logic, and maximum conversions optimization.

01 / ACCOUNT & SPEND AUDIT

We audit past campaigns logs, map attribution channels, and trace ad-spend waste.

02 / CREATIVE MATRIX DESIGN

We design video ad hooks, set up server-side conversion tracking pixels, and deploy ad spend rules.

03 / BID SCALE & OPTIMIZE

We monitor ROAS targets, expand winning visual assets, and balance daily ad budgets.

Target Metrics.

We design and engineer to lock in these strategic business outcomes for your storefront setup.

01★

Optimized Acquisition Spends

Establish automated bidding parameters to route budgets into high-ROAS consumer segments.

02★

Creative Refresh Program

Run weekly A/B testing variations of social video hooks and image cards to prevent ad fatigue.

03★

Server-Side Attribution

Deploy Conversions API scripts to pass clean transaction data back to ad algorithms.

CORE CAPABILITIES

What We Build & Engineer.

✓

Full-funnel campaign architecture setup on Facebook & Google.

✓

Creative A/B testing matrix finding winning ad formats.

✓

Server-side conversion pixel tracking setups.

✓

Weekly performance reports and real-time ROAS dashboards.

TANGIBLE OUTPUTS

What You Receive.

DELIVERABLE 01

Ad Account Management

DELIVERABLE 02

Ad Creative Assets

DELIVERABLE 03

Conversion Tracking Configuration

DELIVERABLE 04

Weekly Performance Reports

SPECIALIZED SERVICES

Platforms & Technologies We Cover.

Meta & Google Ads

Profitable ad campaigns designed to lower customer acquisition costs.

Creative Ad Assets

Designing photo and video ads built for social media feeds.

Tracking & Pixel Setup

Configuring pixels to accurately track sales and conversions.

OUR STEP-BY-STEP WAY

Execution Process.

Growth & Funnel Audit

Analyzing drop-off points, ad account structures, traffic quality, and analytics accuracy.

Growth Strategy

Building a tailored roadmap across acquisition channels, landing pages, and email funnels.

Execution & Testing

Launching high-converting ad creatives, technical SEO fixes, and A/B test variations.

Scale & Optimize

Doubling down on winning campaigns, refining retention flows, and scaling spend profitably.

REAL WORLD WORK

Featured Projects

MisoraJewellery

NorthingActiveWear

ParadaizaMen Fashion

Indian DhagaEthnic label

OUR STACK

Technology Stack

Meta Ads ManagerGoogle Ads EditorTikTok Ads ManagerLinkedIn Campaign ManagerServer-Side GTMLooker StudioGoogle Analytics 4SupermetricsFramerUnbounce

FAQ

Common
Questions.

Have questions about budgets, timelines, support, hosting or security? Here are quick answers.

Search Optimization & Insights

Achieve scalable revenue growth. Two7Square is a custom performance marketing agency, delivering cross-channel media buying, creative A/B testing variations, server-side data integrations, and daily budget optimizations for D2C brands.

Performance Marketing

Why Choose Performance Marketing?

Best Suited For

What WeSolve.

Surging Acquisition Costs

Creative Content Fatigue

Attribution Sync Loss

Want to chat about your project?

Strategy & Execution.

Target Metrics.

Optimized Acquisition Spends

Creative Refresh Program

Server-Side Attribution

What We Build & Engineer.

What You Receive.

Ad Account Management

Ad Creative Assets

Conversion Tracking Configuration

Weekly Performance Reports

Platforms & Technologies We Cover.

Meta & Google Ads

Creative Ad Assets

Tracking & Pixel Setup

Execution Process.

Growth & Funnel Audit

Growth Strategy

Execution & Testing

Scale & Optimize

Featured Projects

Technology Stack

CommonQuestions.

Search Optimization & Insights

What We
Solve.

Common
Questions.